How Do I Stand Out On Dating Apps?

Taking that step into online dating is a big decision in its self. But what about creating your profile?
How can someone stand out in a long list of potential daters? What type of pictures should you put up? Now that you’ve set up your profile, how should you open up that first line of contact? Should you use a pickup line? Most importantly, how do you get out of the app and into the first date?